App installs at scale with Universal App Campaigns
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App installs at scale with Universal App Campaigns

Everyday developers are launching new
apps to do just about everything — from buying a last-minute gift, to finding a
quick recipe, to making a reservation for dinner. With so many apps out there, it’s
important to take every opportunity to reach new users to download your app.
Because people don’t spend all of their time in one app, Google’s enormous networks help you reach them when they’re engaging with similar apps, actively
looking to find and discover new apps or even when they’re just browsing… across
Google Play, Google Search, the Google Display Network, and YouTube. And with new Universal app campaigns, you can access the full suite of networks more easily
than ever. With just one single campaign, you can promote your app across all of Google’s ad networks, to save time, maximize reach, and get the most app installs
for your performance goals. Here’s how to do it. First, enter
through the Google Play Developer Console or AdWords. Then, type in what
your ad will say, and we’ll automatically generate different formats that look great
on any screen. Have a video you want to use to show your app in action? Just let us know which one, and we’ll create the video ad for you. Next, pick out where you want
to reach users. And finally, tell us your daily budget and target cost per install. Universal app campaigns will dynamically adjust bidding to get you the most installs across Google’s ad
networks and optimize your targeting to the right audiences, all from a single
campaign. And that’s it. It doesn’t matter whether you’re a busy developer or an
advanced marketer short on time. Start a Universal app campaign today and watch
your app take flight. [Quack]


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