Architecture Client Presentation
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Architecture Client Presentation

You know one almost universal thing that I
hear from clients when we’re done working together is that they’re completely surprised
by the number of decisions that go into designing their home. Making architecture just involves just so
many decisions that I think it, it can be really overwhelming without someone to guide
that process and as architects it’s our job to methodically lay out a system for making
those decisions and then also guide them through the particular timing that those decisions
have to happen in. When you actually go through the design process
you realize that all the things they spend five or more years teaching you in school
is actually a really small portion of what you do of course there’s design thinking and
they’re teaching a methodology and history and theory and technical information but by
and large my experience in school was that of teaching me how to think like an architect,
getting me comfortable with my own design process. But when you start practicing, you start putting
buildings together you realize that most of what you’re doing is communicating with people
communicating with your clients dealing with financial issues you’re dealing with construction
and technical issues how you resolve the materials and joints and connections. All these things of course are subservient
to the design concept and the idea and that’s all very important but there is a huge raft
of knowledge that you need to put a building together even something as seemingly simple
as a house. Alright so today we’re going to be reviewing
all the materials I use for a typical client meeting I’m not able to bring you in to the
exact meeting but we have this meeting for the gallery house last week to review the
exterior shell package and I want to review the agenda that I use the materials that I
develop the physical materials the models the drawings all this stuff. Talk about my methodology, my approach, how
the process works and kind of bring you in that way. My agenda always opens with addressing client
concerns and questions and a sort of recap of where we’re at in the process a sort of
zoom out: this is where we were last time when we met this is where we are now things
that we’ve been working on things like that. Having an agenda ensures that by the end of
the meeting you have all of the questions that you wanted answered heading into the
meeting answered. And then we’ll do some meeting notes as follow-up
after this and the meeting notes we’ll assign tasks to everyone based on the things we decided
in the meeting. Once when you move from the opening we’re
gonna get into the meat of the agenda and for this meeting we want to be talking about
the shell of the building. So the shell are things like doors and windows
exterior finishes materials just basically the shape of the building. As an architect you have to be thinking about
a dozen steps ahead of where you’re at right now and this is true for every part of the
design process. We know that this building is going to be
in construction in the summer. The summer is the busiest time of year for
our construction crews so we need to get on a concrete subcontractor’s schedule and
a site where contractor’s schedule and in order to do that we need a foundation plan
and in order to develop a foundation plan we need to know where all the structural loads
are coming and in order to do know that we need to know what the roof design is the shape
of the building we need to know where our doors and windows are in the exterior shell. We also need to know where our plumbing is
our electrical is there’s probably a thousand different things that we actually need to
know, but if you’re to take all those decisions and put them in front of your client and say,
“well we need to know this, this, this, this, this…it’s overwhelming. I mean it’s overwhelming to me as an architect
and I’ve done this many times before but to present all those decisions at once to your
client is it’s just irresponsible and it’s sort of it’s unhelpful actually. And so what we do is we’re as architects is
we’re going to order the decision making process and we’re gonna parse out the number of decisions
into these neat little packages. So I’ve done this long enough to know that
if I follow my design process from beginning to end I’m gonna land in a good place. Each one of these client meetings I view as
a snapshot along the continuum of the design process. This really sets my approach to the materials
that I generate for each meeting. That approach means I’m gonna have a diversity
of materials. I’m gonna have some drawings which are hard
lined like the floor plans like the site plan. These are drawings and design components that
we’ve been working on for a long time so it makes sense that they’re fixed, they’re they’re
more fixed, they have structure to them there are things we’ve been talking about for a
long time. I’m gonna have some drawings which are hard
lined but some not everything is figured out and for this particular presentation package
it’s gonna be the exterior elevations. I’m gonna also have some sketches so some
design ideas that are presented in sketch form, so that’s another layer of information. I’m gonna have a computer model, for this
particular one I did a Sketchup model and that’s going to show a different set of information. I have a whole bunch of images and magazines
things that are not my architecture but they suggest finished architecture and it’s a really
easy way for a client to be drawn into a certain image of a building and relate to that pretty
quickly. I’m also gonna have a whole bunch of material
samples that we can actually pick up and touch and engage with. Now I don’t show up to these meetings with
finished renderings. It’s my belief that really the only finished
rendering that matters is the finished building at the end of the project. So if I produce a finished rendering and I
say, “Look what I’ve created as the architect, here you go. What do you think of it?” The client can either like it or hate it,
it doesn’t draw them into the process in any way. It sort of puts the architect in a different
place. This process here is collaborative, it’s
democratic, I really want to draw my client into the decision-making process and so having
a range and diversity of you know information that doesn’t feel so fixed as a finished rendering
does, just allows for more of an open dialog. It’s easier for someone to look at an image
in these you know magazines and these printouts and Pinterest boards and say, “oh I like
that” or “I don’t like that” and we can establish a common language of design
rather than me saying, you know, “Your house looks like this” that doesn’t provide any
sort of dialogue. And I find, a lot of times, clients are somewhat
hesitant to say that they don’t like something. In this whole process I really try and encourage
clients to tell me what they like and what they don’t like. It’s the most efficient process. As architecture students were trained to take
critique and some pretty harsh critique and what I say is you know nothing you’re gonna
tell me is gonna hurt my feelings I’ve heard it all before. So I don’t mind if you say well I just hate
this elevation it’s just it’s ugly like, I’d much rather hear that then the clients say,
“Oh no I like it” but really a sort of half-hearted “I like it” and really be
thinking inside “that’s just awful.” Because what I’m gonna do is I’m gonna run
with that I’m gonna develop it and we’re gonna take it through the next series of steps and
if we get three more steps down down the road and the client then says, “I actually don’t
really like that” then I’ve just wasted all that fee and that time and you know so
it’s just not a good use of resources. And I kind of think of this almost like a
Thanksgiving table where you’re setting out way more food and portions than anyone could
possibly ever eat at one time, but it’s your job to sort of pick and choose and as we work
together from that side of the table- the client side of the table – and my side of
the table, you know pick and choose the elements that really help create the story of this
building in this place and this time. And this is part of a finished thought it’s
not the fully formed finished thought. I don’t think any digital production method
is ever going to replace the notion that architects sketch. When you do it in a meeting environment it
has special value. I’ve never been in a single meeting where
there hasn’t been a roll of trace on the table and sketching of ideas and a real-time sharing
of information between the client and back and forth of the client. It builds trust, it involves them in the process
you know oftentimes they’ll leave the meeting having generated some really cool ideas. A client meeting is a chance to present your
ideas but then also more importantly hear the feedback from the client like what’s important
to them. When you sketch in front of a client you’re
working through a set of ideas with a client say you know in this particular meeting we
presented a design for the kitchen and the pantry area and there was some circulation
issues, so we had the refrigerator located in the pantry and they had always said that
they wanted it out of the kitchen space but actually when you look at the layout of it
it’s a little bit inconvenient to have to walk into the pantry to always get into the
refrigerator. So we talked about you know different ways
to relocate that. And that involves sketching you have to be
able to sketch your ideas real-time with your client and actually builds a lot of trust
when you do that when you’re able to come up with three or four or five different schemes
or ideas real-time right there in front of them. You can run through them quickly and say okay
we can move the refrigerator here or we can move it here or we can close up this wall
you can access the pantry through the laundry. And when you’re able to do that real-time
with them it involves them it brings them into the process and it’s just it’s a way
of quickly sort of moving beyond what could be two or three or four e-mails back and forth. Did you try this? Did you try that? If you’re able to do it real time it’s just
so much more efficient. So another way I like to think about these
client meetings, these sort of snapshots in the design process, is as if we are writing
a story. So the client and I come together and we pick
up where we left off from the last time and we write the, sort of, next chapter. When you really draw your client into this
process and you start developing a common language of design with each other, and for
us this common language was this idea of this art gallery – so a place to store art – this
huge space, in what’s a diminutive plan, this huge gallery space and then this extruded
barn form. We start developing this language of barns
and galleries and those ideas their notions of what those things are and my notions of
what those things are start to sort of coalesce and smash together and they land in the architecture
that we’re developing together. Really one of the interesting evolutions of
that is when the client starts completing your own thoughts. So one issue that we talked about during this
last meeting was how to acoustically separate the living space from the dining and kitchen
space here. So we talked about you know possibly making
this whole thing a glass wall, that was one option. We talked about making it this sort of thin
partition wall with you know sort of hinged doors in it. We talked about making it this thick zone
and we talked about replicating what we’re doing on the outside wall here which is you
know sort of double-height glass but doing that here so that there’s an opening in the
bottom which is the sort of passage that you enter the living room from and then a glazed
opening up at the top and that you pass through this thick zone of books up to about the seven
foot level and then above that there’s a big glazed opening. The glazed opening preserves the view from
the mezzanine out to the forest and the trees here this sort of enfilade – this opening
of spaces between – connection of spaces – between inside and out, which they really
liked. And putting a partition wall here sort of
gets in the way of that. So that preserves that idea. And then the client said, “Yeah and then
we can put a sliding barn door here and that that’s the thing that will isolate it acoustically.” You know the great part about the client completing
your thought or coming up with the ideas for the project, is that it means that there is
a common language evolving and even if we’re not completely aligned in that you know smashing
all of these ideas together and looking at these images and taking these materials and
putting them all together in a really loose and fluid state, builds this collaborative
design. We both have equal input and the result is
greater than the sum of its parts. And you know I think we’re in a really good
place when the design starts suggesting what our next move should be, and that’s a great
example of you know the design suggesting what the right thing to do is. Once designs start taking a life of their
own you know you’re in a really good good place and that’s where I think we’re at with
this. Smash that like button below if you found
this video helpful in any way and share it around with someone who doesn’t know about
this channel. Appreciate you guys! Cheers, we’ll see you again next time my friends.


  • 30X40 Design Workshop

    Check out a new favorite book making an appearance in this video (review coming soon):

  • Ioannis Tzovaris

    I really enjoy your presentations that are usually so eloquent, vivid and to the point. Yet, I would sometimes prefer a slower pace of talking and the exclusion of fast-forward scenes, even if this means an extra minute or two. Thank you very much.

  • Michael Johnson

    I was initially skeptical with how this would work for a larger firm and larger clients, where teams are involved, but I begin to see the possibilities as to how this approach can be adapted. Great content as always.

  • Sharmella Krishnasamy

    Wow! They can decide on everything even the materials used during the drawing process. Impressive. Is there a possibility for the choice made on materials and colours to be not suitable when we plan everything before hand???

  • Yusuf As-Siddiq

    This is really great video for everyone! I really appreciate what you have presented on this video. As I'm an Interior Design student that really interested on Architecture, this video has helped me to get inspired. Thanks again for sharing with us!

  • Inês Gomes

    Hi, I have just discovered your channel. I'm in the last year of interiors architecture and rehabilitation and I feel like I'm not ready and Im felling scared… Have you some advices? Can you do a video but this please?

  • Fishbone

    thanks for sharing. it helps me motivate to have my private practice.

    from the philippines.!!

    more videos for architecture please..

    great job!!!

  • hsin-kuang Chen

    Rendering will help clients understand your design easier ………, most client They can't understand what your draw on the elevation.

  • Juan Hurtado

    Not gonna lie; i graduated as an architect about 6 months ago and been working in site and residential houses for 3 years now but i still felt somehow lost in my own carrer. what i mean is, although i know how to design and build a house from the foundations to the finishing touches, i felt that i was missing the artistic side of life as an architect. Seeing your videos has inspired me and somehow given me a new perspective. keep it up and thank you very much.

  • Radek Kapucian

    From A to Z absolutely amazing video! Can’t agree more with everything you’re saying! Thank you for sharing so much information and practical experience

  • Richard Herrington

    So what is your name? What State are you located in… and how would I contact you to hire you to do work for me as an architect?

  • Paul Deucher

    First: Thank you so much for the great video! Great work with the B-Rolls!
    I have a question I have no one to ask, hope it’s ok if it’s not 100% related to the video.
    I just started working on a Balcony construction company and I’ll be working on presentation of the idea to the (hopefully) future clients.
    I’m a graphic designer, not an architect.
    How would you present a balcony design to the clients?
    My boss wants a photoshop montage of a balcony on top of a picture of the clients building, but I would like to know what a professional creative such as yourself would do.
    After all we are not redesigning the whole building but only the building or rebuilding of a balcony.
    Thanks for the time you are putting on making these videos. It’s inspiring!

    Best regards

  • pablo jimenez

    Nice video, thank you very much for sharing…..One thing as a designer I am committed to question is my ego. Mostly, I saw even experienced architects with tremendous ego around, taking decisions were the community would benefit to be involved. In such a case, how architecture and landscaping turns to be an instrument for community involvement. How much we know about communities and how to bring them near nature is also an strength in the architects profession. After all, we should we proud for best designed cities for the people

  • Iram Khan

    Thank you for every advice. As a fresher architect, I like the way how you are educating others like me. You are such an inspiration.
    Thank You!
    An aspiring architect.

  • Heather Lee-Kilgour

    Hey Eric,

    Honestly your videos are amazing, truly. You are very descriptive. I like that you're so keen to share your knowledge and it shows.
    I feel like I'm learning and understanding sooooo much and i've only watched two videos so far. So thank you.

    I'm an interior design student ATM and will be completing my masters in architecture in a few years. You will definitely be a huge part of my fundamental understanding.



  • Marko Y

    Astonishing how well and clear You can express Yourself, line of work You do, goals and methods how to work. Based on this one video I just saw, You are bright and pleasant person. Beside Your skills on Your main work, way You present the process, is most helpfull to anyone, thinking planning, building, renovating , or ordering an house . Your stairtforward approach is most democratic and so valuable to all folks, contemplating anyting that relates these issues

  • zeldaah

    This is so useful. If you have a moment, can you comment on samples management? Does a sole-practitioner with a compact office generally keep a resource library, or just shuffle through samples and dispose of them after a project is finished?

  • Sakina Trunkwala

    I m a student who gonna appear for architecture this year and for me itself is all about model making..lyk my sister she's doing interior nw and she is like on computer things are very easy but for me its been always making models.. thanks for making me sure for what i think its great to have another person having same thought of making models instead of techno work nowdays..i wish to be an architect like you..such an inspiration 😊

  • Odair Fortes

    Hey, I have a small question regarding the paper you print on. Is it on puropse so you can lay them on each other so the client understands them better? or is it really just hazard?? I can see on the videos that they are kind of see trough but still sturdy. Is it possible that you have different paper quality /standards from europe?

    Also tahanks alot for your videos, I put them on replay and listen to your work while I do my work (video is in the background). I think, like many others already stated, that you should make a podcast for listeners only. Only if you got the time obviously.

    Greetings from Luxembourg.

  • Jose Rosa Collazo

    I am a big fan of your work, ethos, and how you develop ideas and concepts to find the solution for problems. Im 29 years old, studying architecture but I'm always feeling that I don't know enough about architecture, materials, and how to develop fast concepts. I don't know if that very wrong and bad. Do you have a website about job and works? Plus cheers from Puerto Rico.

  • Kenneth Obispo

    Thank you for all these videos! you are such a passionate creative!!! so pure and filled with so many ideas. You inspire me.

  • whatEver

    I will become the greatest Architect this world has ever seen. Remember the initials J.A.R. Thank you for your insight!

  • Ana Hernandez

    I really, really like the paper the hard line drawings have been printed on, is it mylar? if not what is it andd where do i get it?? I really want to start printing on it now!

  • UCM Content Creation

    Very well produced video.
    A very engaging speaker and the filming style made the presentation elegant. Kudos to the people or person behind the camera and in the editing bay.

  • Donald Ntuli

    wow, very informative, great architect and great teacher, thank you for taking the time to share your knowledge.

  • Emily Dwight

    There's so much to it! I've actually seen this software called PlusSpec that produces 3D models that you can design with real materials and associate price with too so you can work with client budgets. It might be an easier solution haha this looks like it takes a lot of learning

  • MAneEsH mUTyaM

    Sir, can you name few books that recent grads should read for bright and satisfying career ..thanks in advance

  • Arentas REC

    It's just a second video from your listed ones and not sure if you have mentioned about any technic how to upskill hand drawing nice horizontal, vertical (any lines) also in context with proportions. How to achieve such a skill? Or all this is is really an experience? Would be interesting to watch a video made by you. Thanks.

  • archicad help tutorials pl

    love your office, i make mine and I think next year will show some videos with architecture, archicad and horses in back 🙂 best regards

  • Renato UnREAL

    What your experience with Structural Engineers like me be like ? I'd like very much to here from your perspective from different angles (technical, personal interaction, meetings, referrals, etc) and projects sizes / complexity.

  • Prateek Sabharwal

    I just gave my final exam of my final year of Architecture today. I have been following your channel for the past one month or so. I have learnt more in this one month than I learned in 5 years of college (overwhelmed that it's over now). Great stuff!

  • OldMotherChaos

    I have been doing research on building my own home, and this is a great introduction for me in the process of working with an architect. Do you have any tips on how to find and choose an architect? What is an interviewing process like? Those would be helpful topics. Thanks!

  • Mark Carlson

    I absolutely agree with your sketching ideas….great concept of including the customer into this process…building trust, sharing ideas, and pulling them into the process–excellent!

  • thufeil nasir

    an amazing explanation, because all the input, opinions, and ways to convey ideas by explaining them through stories and approaches to image drawing are the easiest things for clients to understand. sometimes we forget that clients are ordinary people we invite discussion to understand the intentions we want to convey, moreover their efforts are very enthusiastic in making decisions. we as consultants, must be able to provide information as easily as possible. I agree with you.

    Greating from jakarta – indonesia.

  • jan singh

    Hi, I am not an architect, but as a practicing interior design, I have to totally agree with you on the ability to do freehand sketches, it really helps to make quick decisions and impress a potential client.

  • Marie B Cabrera

    Great content! I'm in the process of finishing my degree in Design (Commercial Interiors) and have watched a couple of your videos and I'm hooked, thank you for sharing all your knowledge and skills. Greetings from Perth!

  • line bender

    Good day sir😊
    Please share us your knowledge about how calculus and physics use in architectural design, I'm becoming 2nd Yr. Architect student it is big help to know . Thank you 😊

  • Geovane Gaspar

    This video is simply a motivation for me and other teen ages studying Architecture…You are an open book, and you are sharing all you know about this profession with us, i just got to say, thank you.

  • Nancy Spicer

    I am 40 and am deciding to go back to school for Architectural design and drafting. That was my original goal when I was 12. That turned into kitchen and bath design when I was 25 and now I want to help out an architect or work in a design firm where ever it leads I went through lots of health problems in my late 20's and 30's but the passion is still alive. I tried freelancing art for my 20's and 30's and I am better at Cad, 2 point perspective drawing, drafting. I can visualize the space on paper and what it will look like in real life. Now that I finally have narrowed down. What my focus is. The process of learning is going to be fascinating and fun!! I never had a person take me by my hand and teach me what they know. I was always on my own. I will be going back to school to learn Architectural Design and Drafting. Plus, practicing every day drawing and research. Thanks 30×40 for helping along the way.

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