• How to Define the (Customer) Relationship: Crash Course Entrepreneurship #10
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    How to Define the (Customer) Relationship: Crash Course Entrepreneurship #10

    Like any committed relationship, the relationship between a business and its customers needs nurturing. And that shouldn’t come as a surprise! I mean, we’ve already mentioned customers over 100 times in this series. We need customers to run a successful business, and naturally they’re going to have certain expectations. So we want to make sure we deliver on those expectations and develop those relationships as our business develops. I’m Anna Akana, and this is Crash Course Business: Entrepreneurship. [Theme Music Plays] So the first question we have to ask ourselves is: what kind of relationship do we want with our customers? We daydream about building our perfect partner for me…