• How to Tell Customers You Exist: Crash Course Entrepreneurship #11
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    How to Tell Customers You Exist: Crash Course Entrepreneurship #11

    Here’s a cold, hard truth: no business, no matter how innovative and amazing it is, will survive if people haven’t heard of it. If people don’t know something exists, they’ll never be able to purchase it. Beyonce might drop a surprise album, but then she promotes the heck out of it. The hype she gets from the surprise is part of her entrepreneurial strategy! Ever since we’ve had products and services, we’ve needed channels to create awareness and communicate with our customers. And as our culture has evolved, so have our channels — from simple posters in the 1800s, to the launch of Pinterest (and the heyday of DIY wedding…

  • How to Sell Anything: Crash Course Entrepreneurship #12
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    How to Sell Anything: Crash Course Entrepreneurship #12

    Once upon a time, there was a woman with a strong entrepreneurial spirit who was ready to transform her side hustle into a magnificent full-time business. She identified a problem and crafted a solution, and now she needs to make her voice heard by the people. But how? This story might sound familiar. Any entrepreneur’s path is full of critical sales, elevator pitches, and persuasion. We want people to buy our product or service, but we also want them to believe in our ideas and seek our expertise. It can be hard to strike the right tone or know what’s going to appeal to someone, but there are tricks. We…

  • How to Define the (Customer) Relationship: Crash Course Entrepreneurship #10
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    How to Define the (Customer) Relationship: Crash Course Entrepreneurship #10

    Like any committed relationship, the relationship between a business and its customers needs nurturing. And that shouldn’t come as a surprise! I mean, we’ve already mentioned customers over 100 times in this series. We need customers to run a successful business, and naturally they’re going to have certain expectations. So we want to make sure we deliver on those expectations and develop those relationships as our business develops. I’m Anna Akana, and this is Crash Course Business: Entrepreneurship. [Theme Music Plays] So the first question we have to ask ourselves is: what kind of relationship do we want with our customers? We daydream about building our perfect partner for me…

  • “Social Entrepreneurship” – Ashoka’s Bill Drayton speaks…
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    “Social Entrepreneurship” – Ashoka’s Bill Drayton speaks…

    DR. LARRY BRILLANT: The festivities and choreography will be something like this. We’re going to see an eight minute video. Then I have the great honor of inducing Bill to you. Then Bill is going to bring a whole host of his retinue up here and talk to you for a little while. Then you’re going to get to ask questions. So let’s start with the video. [MUSIC PLAYING] BILL DRAYTON: A leading social entrepreneur sees a new opportunity, figures it out, and then they start introducing it at the local level. That upsets the existing arrangements, it undermines the idea that things don’t change. It’s like plowing the earth.…

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    What Can You Learn from Your Competition?: Crash Course Business Entrepreneurship #4

    We’re used to competitions with clear winners and losers: baseball games, math olympiads, pie-eating contests, and games involving thrones. We crown a victor and everyone else goes home empty-handed [– or when you play the game of thrones, you win or you die.] In business, though, there isn’t just one winner. In today’s world, there are very few actual monopolies, or markets with a single seller. Participation trophies actually mean something! So as entrepreneurs, we have to take stock in the middle of the competition, and ask the question: “how competitive am I?” Our competitors are more than happy to answer this for us — maybe not with words, but…